Competitive Intelligence: What, Where, When and How

Competitive intelligence is much more than simply tracking the competition. It’s more than data or facts. Join Seena Sharp, noted CI pioneer and author of the popular new book, Competitive Intelligence Advantage, for an informative presentation on competitive intelligence and market due diligence.

Learn the components of the “right” business information and understand the differences between CI and other research (market research, business intelligence, market intelligence, open source intelligence, and knowledge management.) Seena will explain two additional steps necessary to make intelligence meaningful for your company or organization. Participants will leave with a handout of the best business sources, along with informal methods for obtaining intelligence. Seena will be signing her book.

Date: Tuesday, January 11, 2010
Time: noon – 1 pm
Location: Morrison & Foerster, LLP
12531 High Bluff Drive, Suite 100
San Diego, CA 92130-2040
Geographic area: Del Mar/Carmel Valley
Sponsored by San Diego Area Law Libraries (SANDALL)

$5 at door.